What is the relationship between Growth hacking agency and Growth marketing agency?

 

Before starting with a discussion on the relationship between Growth Hacking Agency and Growth Marketing Agency, Let's understand Growth Hacking and Growth Marketing.

Growth Hacking

Sean Ellis, the founder of GrowthHackers, came up with the term "growth hacking" in 2010. Many organizations, including Spotify, Hotmail, and Dropbox, have benefited from growth hacking.

Growth hacking is most likely The#1 start-up catchphrase. It is used to denote acquiring tremendous Growth on minimal budgets in a short period, making it suitable for new enterprises. The objective here is to attract as many consumers as possible while spending as little money as feasible.

Growth hacking is more than simply a marketing approach. It may be used for product creation, continual product enhancement, and expansion of an existing client base. A growth hacking team is comprised of marketers, developers, engineers, and product managers who are primarily focused on growing and engaging a company's user base.

It is equally valuable to product developers, engineers, designers, sales associates, and managers.

Growth hacking entails hands-on approaches such as testing and tweaking, whereas growth marketing entails automated and algorithmic procedures that must be adjusted regularly. It focuses on corporate pain points and goals, whereas growth marketing focuses on consumer pain points.

With around 2 billion users, Facebook is already a way of life for many of us, yet even the now-ubiquitous social network employed growth tricks to expand its reach quickly. A Quora question on Facebook growth indicates two potent methods:

Users are encouraged to add their contacts.

Sending emails to those contacts if they were mentioned or tagged on Facebook Mention notification emails piqued people's attention. It prompted them to join up for Facebook to see what had been said about them.

Growth marketing is a strategy that integrates two forms of Growth: brand growth and performance growth.

Brand growth focuses on increasing brand recognition, customer loyalty, and brand perception and reputation. Performance growth aims to move the needle and boost your brand's bottom line by increasing leads, traffic, sales, revenue, and ROI.

Marketing 2.0 is growth marketing. It expands on the conventional marketing approach by including A/B testing, value-added blog articles, data-driven email marketing campaigns, SEO optimization, innovative ad text, and technical analysis of every part of a user's experience. These strategies' insights are immediately adopted to generate robust and sustained growth.

The only way to know what path to take will be beneficial is to start tossing stuff at the wall and seeing what sticks.

Growth Marketing Agency vs Growth Hacking Agency

Let's get into some of the similarities between a Growth Marketing Agency and a Growth Hacking Agency. 

Both methodologies seek to increase revenue via new customer acquisition and client activation, retention, and monetization.

Data: Growth marketing, like growth hacking, depends on qualitative and quantitative data access.

Process: Both techniques are based on an agile sprint paradigm, which promotes experimentation, data-driven decision-making, and the quest for continuous improvement.

Product: A reasonable condition exists for growth marketing and hacking: the product itself must be excellent enough for either technique to function.

Now let's study some differences between Growth Hacking Agency and Growth Marketing Agency.

Growth Hacking is more than just branding.

The most basic distinction between growth hacking and growth marketing is the two methods' contrasting perspectives on brand. Simply said, growth hackers are uninterested in brand, but growth marketers are obsessed with it.

For a good reason, growth hackers are brand averse. And the reason for this is that they favour strategies and channels that provide flawless attribution.

The issue with brand marketing is that it is difficult to attribute. After all, the ultimate objective is to provide a consistent experience to those who encounter the brand.

So the bottom line is

●     No legendary brand is created just through growth hacking.

●     Brand marketing may not be as measurable, but it is entirely worthwhile.

Growth Marketing is concerned with Sustainable Growth, whereas Growth Hacking is all about rapid growth.

Growth marketers will spend time getting to know their target demographic. They'll put in the effort and spend the money learning that their efforts will be rewarded.

Day in and day out, growth marketers work hard. They will create unique, high-quality content that targets the keyword volumes of their rivals. They are obsessive about optimizing their URLs and cross-linking every blog article on their website.

●     Simply, growth hackers work in a fast-paced, creative atmosphere. On the other hand, growth marketers are committed to putting in the effort and studying every aspect of success.

●     Growth hackers devote attention to both the concept and its implementation.

●     Growth marketers spend attention on the concept, implementation, reporting, SEO, relationships, etc. The list goes on and on.

●     Growth hackers employ strategies that yield immediate results.

●     A single tweet might be critical for a growth marketer.

●     A method or concept that does not respond as rapidly as a Growth Hacker requires might be promptly abandoned.

●     When it comes to tactical changes, growth marketers are typically more conservative.

The skills required are different for both.

A Growth Marketer must be able to:

●     A visionary. When it comes to Growth Marketing, there is a lot to accomplish. It's nearly hard to do all of this on your own.

●     Extremely patient.

●     Intended: They must be well prepared to get growthresults from a long-term procedure.

●     Compatible: It is difficult to focus on the core point and idea over time.

Some of the abilities for Growth Hackers are:

●     Technical abilities: This does not imply that they must "know how to code;' instead, they must be able to utilise and manage the internet – and the clients – by some wizardry, called hacking.

●     Dedicated to finding solutions: A Growth Marketer's role is to concentrate on the process.

●     Curiosity and imagination: Growth hackers must be able to think creatively.

●     A Growth Hacker's role is to focus on the resolution and implement it as soon as possible.